The greatest companies out there are doing everything within their power to promote and advertise their business.
Marketing your event decor business is a vital function of your business that you need to pay attention to in order to be successful. In the event industry, time and availability are of the essence. We only dedicate one day to Christmas, one day to birthdays, and one day for weddings. Therefore, it is important that you’re constantly being proactive and preparing to market for these events in advance.
There’s a lot of competition in the event decor space. From big box vendors to small businesses, everybody is trying to get in to the event space industry. It seems like there’s a lot of competition, what can you do to make yourself stand out from the crowd?
So what do you need to get started? Here’s some tips to help your online marketing efforts.
Expand your Online Event Decor Marketing by Building a Website
Having a website for your business is essential for your event decor business, and here’s why. You have full control over your website- from branding and messaging to images and graphics. Creating blog content about decor trends, building product pages for backdrop rentals, and styling the website exactly how you’d like is exactly what your customers want. Additionally, you can also receive data about your customer’s journey. For example, if you connect Google Analytics to your website, you’ll be able to see which pages they visited, the medium in which they visited your website, and their geographic location. You can understand the full lifecycle of your customer and figure out what’s most important to them when buying event decor services.
Create Event Decor specific Brand Guidelines
Brand guidelines help create a template you can use across all of your marketing. Having brand guidelines is important because it helps maintain a level of consistency across your messaging, and also helps customers reflect on what’s most important to them. Are you looking to market your event decor rentals to parents with young children? You would want to use imagery of balloon decorations, kid-friendly fonts, vibrant colors, and fun messaging to get your point across. If you want to serve the luxury event scene- you can try using royal colors, cursive fonts, and fancy wordplay.
It would also be a good idea to use design tools to help with your brand guidelines and content creation. Having a tool like Canva is great for mocking up designs, editing photos, and resizing images for your event decor social media. You can even take of Canva’s built-in apps to generate color schemes and templates for your designs.
Marketing your Event Decor Services on Social Media
Powerful imagery is what ultimately sets apart good event decor vendors from great event decor vendors. Having show-stopping backdrops and table-settings are what people envision for their own events. Once they see their friends or family host an event with your decor rentals- they’ll be aware of your brand and may even reach out to you regarding a quote! But to get to that stage, you will need set up your social media page and get started. Instagram and Facebook are two social medias that are great for advertising your event decor business- because they are large networks that friends and family are using to interact with each other.
Once you start gaining traction- a great way to expand your reach is by collaborating with other vendors you run into at your events! Having other vendors tag you in photos is a great way to grow your audience. Make sure to use hashtags as well!
The Secret to Success in the Event Decor Industry
To be successful in the event marketing game, you will need three things: patience, availability, and execution. There’s so much that goes on behind the scenes that your client doesn’t see- but you would do anything to make them happy. When you communicate this message to your clients- they build a sense of trust with you and become repeat customers for any event they may have. This is the exact message you want to market to your audience. We hope you use these tips and apply them to your online marketing strategy for your event decor business!